Life Coaching Logo Project

Overview

What i did

I created a logo and branding for Lapis Lazuli Life Coaching. 

ipad pro screen with purple logo and teacup

Research

I did extensive research on life coaching businesses. I worked to understand the brand and goals of Lapis Lazuli Life Coaching. I utilized brainstorming lists and images to inspire the logo design. 

collection of images reflecting zen and buddhism
hand drawn life coaching mind map
information about A Midsummer Night's Dream

Sketch

I made many rough sketches of logo ideas. 

sketches of dragonfly logos
more dragonfly logo sketches

Design

I began making rough logo designs in Adobe Illustrator, and exploring logotype.

Refine

Next, I refined the designs and began adding color and typography. 

lotus logo and logotype
geometric dragonfly and typographic concepts
Purple logo with white geometric dragonfly
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