Bonnie Pope
Digital Marketing & Design
Email: BonnieAda@gmail.com
Phone Number: (302) 339 – 2583
Location: Lillington, NC
Overview
Flexible digital marketer and designer that is passionate about creative thinking and continuous learning. Outstanding communication, organizational, time management, planning, and problem-solving skills. Excited to collaborate with peers on creative projects.
Experience
- Programmatic Media Manager – Nov 2023 to Jun 2024
GOODWAY GROUP- Collaborate with team members, and monitor reporting in multiple platforms (TTD, DV360, Roku, and Client DCM) to ensure campaign performance meets client expectations and programmatic standards of excellence.
- Build, scale, and optimize campaigns, including budgets, audiences, frequency, viewability, and more; aiming to exceed KPI goals, and increase conversion rates to add value for the client.
- Provide relevant data-driven reporting, visualizations, and optimization recommendations.
- Media Coordinator – Jan 2023 to Nov 2023
GOODWAY GROUP- Collaborate with the team to provide support and alleviate bottlenecking in the campaign management process.
- Update and maintain programmatic media product lines in Salesforce, and accurately map campaigns to internal dashboards.
- Diversify my toolbox, and upskill by continuously seeking opportunities to learn new programmatic tools and other supportive skills
- Digital Media Associate – Nov 2022 to Jan 2023
CATALYTE- Build and scale strategic marketing campaigns across channels.
- Oversee daily campaign management and optimization.
- Monitor and report on campaign performance.
- Manage campaign budget and forecast.
- For an article about how Catalyte launched my programmatic media experience click HERE.
- Graphic Designer – Jun 2021 to Present
FREELANCE- Create bold, nostalgic, and unconventional designs inspired by 90s and Y2K culture, surrealism, and streetwear aesthetics.
- Develop and narrate Tales from Mr. B.E. Gladwrap, a storytelling podcast featuring eccentric, reality-warping characters.
- Engage and grow a community of like-minded creatives who embrace individuality and artistic rebellion.
- Manage e-commerce operations, including my Threadless and Design By Humans storefronts.
- Write engaging blog content about design, creativity, and personal storytelling.
Curate and feature unique designs from other artists, integrating affiliate marketing strategies. - Develop a digital presence that balances artistic expression with business growth.
- Life Coach – Jun 2021 to Oct 2022
LAPIS LAZULI LIFE COACHING- Help clients identify obstacles and find solutions that fit their lifestyle needs.
- Manage all aspects of the business, including brand optimization, social media marketing, finances, and scheduling.
- Build and maintain a WordPress webpage leveraging SEO and email capture on the landing page for lead generation.
- Perform competitor research consistently to stay up to date on current coaching trends.
- Production Assistant – May 2017 to Jan 2018
OUTHOUSE VIDEO PRODUCTIONS- Work with the team to produce quality, custom greeting card videos.
- Create and manage social media posts.
- Assist in customer service and delivery of videos.
- Manage social media engagement on Facebook, Instagram, Twitter, and YouTube.
- Full-Time Parent – May 2017 to Sep 2022
- Resident Manager – Sep 2016 to Dec 2016
CRISIS CENTER OF RUSSEL COUNTY- Work with a team to support the recovery and safety of survivors of domestic violence.
- Provide care and compassion to residents, while coordinating schedules and resources.
- Recovery Coach – Jan 2015 to Aug 2016
FREELANCE- Travel throughout the United States and made efforts to understand the needs of the various communities.
- Collaborate to find resources for rehabilitation, housing, and mental health.
Education
- Bachelor’s Degree – Dec 2021
Brigham Young University – Idaho
Emphasis in art and psychology
Certificates and Specializations
- The Trade Desk – Dec 2022
The Trade Desk Edge Academy - Display & Video 360 Certification – Dec 2022
Google/Skillshop - Google UX Design Professional Certificate – Apr 2022
Google/Course - Google Data Analytics Professional Certificate – Apr 2022
Google/Coursera - Basics of Web Development & Coding Specialization – Apr 2022
University of Michigan/Coursera - Google Project Management Professional Certificate – Apr 2022
Google/Coursera - Google Digital Marketing & E-commerce Professional Certificate – May 2022
Google/Coursera - Meta Social Media Marketing Professional Certificate – Aug 2022
Meta/Coursera - Search Engine Optimization (SEO) Specialization – Aug 2022
UC Davis/Coursera - Salesforce Sales Operations Specialization – Aug 2022
Pathstream/Trailhead/Coursera - Digital Advertising Certified – Nov 2022
Hubspot Academy - Google Ads Search Certification – Nov 2022
Google/Skillshop
Skills
- The Trade Desk
- Meta Ads Manager
- Display & Video 360
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe XD
- Figma
- WordPress
- Empathic Listening
- Problem Solving
- Teamwork
Endorsements
"Bonnie consistently produced quality work, on time, and
was open to feedback and critique. As a result she excelled as the top student in the course.
She accomplished her work with great initiative and with a very positive attitude. Her ability to connect with fellow
students and her work ethic, are both superior to that of her peers. She has excellent written and verbal
communication skills, is well-organized, reliable, and computer literate."
Adam Price
Instructor
"She took the steps needed to research, connect with others in the class, and create
real-world applications. Bonnie has a creative and artistic flair which set her apart in how she
comprehended the material and expressed herself."
Katy Priestly
Instructor
Credly Badges
Creative thinking
Passionate about creativity and innovative ways of thinking.
Problem solving
Enjoy finding creative solutions.
Life-long learning
Enthusiastic about learning and improving my skills.